Hurling Frootmig is believed to be the founding editor of The Hitchhiker's Guide to the Galaxy. It is said that he founded the Guide, established its fundamental principles of honesty and idealism, and went bust. There followed many years of penury and heart-searching during which he consulted friends, sat in darkened rooms in illegal states of mind, thought about this and that, fooled about with weights, and then, after a chance encounter with the Holy Lunching Friars of Voondon, he refounded the Guide, laid down its fundamental principles of honesty and idealism and where you could stuff them both, and led the Guide on to its first major commercial success.

He also started to develop and explore the role of the editorial lunch-break which was subsequently to play such a crucial part in the Guide's history, since it meant that most of the actual work got done by any passing stranger who happened to wander into the empty offices on an afternoon and saw something worth doing.